CATEGORY: MIND

It’s commonly understood that it costs a lot more to find a new customer than it does to retain existing customers. Both up-selling, cross-selling and down-selling are three ways to increase your purchases and total revenue and use your existing customer base....

Now that you’ve made the exciting (and sometimes nail biting) decision to delve into the online world, you need to narrow down your business idea and figure out what you will be selling online. You also are going to need to figure out what your income goals are and...

The secret to creating a product that people are willing to part with their money for is creating something that the actually want. Then you need to position it in the right manner, using the right messaging. If you are from a marketing background you’ll have heard of...

As you know, every business needs a steady ongoing flow of traffic. Without traffic, you have no new business leads. In order to grow a business, we need more people, more opportunities. It’s important to understand, however, that not all traffic is equal. There is...

A lot of business owners spend a lot of time writing content.  Day in, day out, the write fresh content.  Slowly, slowly they build traffic. I knew early on that I did not want to become one of those business owners who was trapped writing 15 posts a day.  I knew that...