HEY, I’M PRUE.
PRUE MADDEN’S STORY
Prue Madden was born and raised in Australia. She learned to dance from her mother throughout her childhood and teenage years, who founded a successful dance school. There, Prue learned the ropes of business and developed a strong entrepreneurial spirit. When Prue turned 18, she took over the dance school and rapidly expanded its operations, setting a solid foundation for her future career.
While continuing to operate her business, Prue undertook a double university degree in Commerce/Arts, with majors in marketing and Indonesian studies. At 20, Prue boldly decided to continue her university degree overseas and moved to Indonesia, leaving her thriving business behind. Her education provided a solid base for her future career in the marketing industry.
Prue’s hard work and dedication paid off when she landed her first big break at the young age of 23. She was appointed as the Director of Marketing for a global marketing consulting company, consulting for 4 and 5-star hotels and resorts across Asia, including Hong Kong, Japan, Malaysia, Vietnam, and Indonesia.
Prue’s impressive track record led to her promotion to Operations Management for Asia Pacific, the Middle East, and later Japan and Guam. She successfully managed these regions for several years before returning to Australia to take on a marketing management position. In 2010, Prue left the corporate world to founded her content marketing agency Bold Text Media, which she ran for over a decade.
However, Prue’s journey wasn’t without its challenges. She was struck down with a chronic illness that she fought to manage while running her business. Her struggle inspired her to create Gentle and Calm, a brand that focuses on documenting her journey to health to inspire and support people suffering from ill health and chronic illnesses.
In 2020, Prue also established Sell On Autopilot, an online marketing platform that documents her journey in content marketing. Her insights and experience have proved valuable for aspiring marketers and entrepreneurs.
Prue’s content marketing agency recently rebranded and is now known as Insight Ink Lab.
With her international experience and unique insights, Prue is well-positioned to navigate the global market, where target markets have become increasingly interconnected.
Her story is one of perseverance, resilience, and innovation, and she continues to inspire others to follow their passions and achieve their dreams.