CATEGORY: MIND
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How to Plan Videos with a video brief, for YouTube, Facebook and Instagram
Video is the best way to connect with your audience on an emotional level, at scale. In this post, I am going to show you how to plan your videos for success.
First of all, let me introduce you to a magical tool that can help you get super focused on the most important elements of creating a successful video… the Video Creative Brief… otherwise known as the Video Brief.
How to Grow your YouTube Subscribers Quickly
Newsjacking refers to piggybacking on the popularity of a news story or industry happening, to grow your audience, views and sales. When producing video content, you can use a breaking story to benefit your business. The popularity subsides pretty quickly, within days or weeks but you can gain big viewership in the meantime, and if you do everything right, you can grow your YouTube subscribers quickly.
Storytelling for Video: Keep Your Viewers Engaged
People have shared stories for centuries. In fact, before writing was commonly used, stories are what civilizations relied on to communicate important lessons to following generations. Stories weren’t just for entertainment; they were a matter of...
The Key Steps to Email List Building Success
When you are at the beginning of building something new, the mountain often seems so high. It’s no different with email list building. But like with anything, if you know the key steps to focus on, and tackle them one by one, that mammoth mountain suddenly becomes a series of small hills. So let’s take at the 7 steps to list building success.
Landing Page Optimisation: The 22 Steps to a High Performing Landing Page
You’ve got 5 seconds to explain your offering and grab attention. Whether it be text or video, that rule stands. Your heading, your first sentence, your first slide is the be all end end all.
How to Create a Buyer Persona That Works (with Research Template & Buyer Persona Template)
Once you understand your customer, you can create a buyer profile, otherwise known as a buyer persona or buyer avatar. This avatar is one “imaginary” person that represents your target market as a whole.
The Most Essential Tools for Your Online Business
OK, so you've decided to take the plunge and create your Freedom Lifestyle Business. That's the first hurdle jumped, the next one is researching and deciding on tools for your online business. There are so many platforms, tools, different types of...
Video collaborations: How to grow your audience
Identifying and Recruiting Your Collaborators First up, it’s important to find the right collaborators for your target audience. Why? Because if you don’t you will end up attracting the wrong target audience for your brand! Here are three key consideration to keep...
How to plan video content the right way
When planning your videos, you first need to decide whether the content that you have in mind, supports your business mission. Only content that supports your mission should be a priority.If you don't already have a mission statement for your brand, than now is the...
Personal Branding with Video
Almost every individual has a ‘personal brand’ - whether you’ve purposely designed and built it or not. So what is Personal Branding, and how can we use video to cultivate and support a positive personal brand online? Personal branding is the ongoing process of...