What I Wish I Had Known When I First Started My Online Business
Two years ago, just before my 40th birthday, I realized that to be happy and healthy, my life needed to change. In this open letter, I have recorded some insights that I have gained over the past two years, trying to change my life by building a business to give me freedom, while being mum, wife, daughter, sister, friend and everything else I am.
How to Plan Videos with a video brief, for YouTube, Facebook and Instagram
Video is the best way to connect with your audience on an emotional level, at scale. In this post, I am going to show you how to plan your videos for success.
First of all, let me introduce you to a magical tool that can help you get super focused on the most important elements of creating a successful video… the Video Creative Brief… otherwise known as the Video Brief.
How to Grow your YouTube Subscribers Quickly
Newsjacking refers to piggybacking on the popularity of a news story or industry happening, to grow your audience, views and sales. When producing video content, you can use a breaking story to benefit your business. The popularity subsides pretty quickly, within days or weeks but you can gain big viewership in the meantime, and if you do everything right, you can grow your YouTube subscribers quickly.
Storytelling for Video: Keep Your Viewers Engaged
People have shared stories for centuries. In fact, before writing was commonly used, stories are what civilizations relied on to communicate important lessons to following generations. Stories weren’t just for entertainment; they were a matter of...
The Key Steps to Email List Building Success
When you are at the beginning of building something new, the mountain often seems so high. It’s no different with email list building. But like with anything, if you know the key steps to focus on, and tackle them one by one, that mammoth mountain suddenly becomes a series of small hills. So let’s take at the 7 steps to list building success.
Landing Page Optimisation: The 22 Steps to a High Performing Landing Page
You’ve got 5 seconds to explain your offering and grab attention. Whether it be text or video, that rule stands. Your heading, your first sentence, your first slide is the be all end end all.
How to Create a Buyer Persona That Works (with Research Template & Buyer Persona Template)
Once you understand your customer, you can create a buyer profile, otherwise known as a buyer persona or buyer avatar. This avatar is one “imaginary” person that represents your target market as a whole.
The Most Essential Tools for Your Online Business
OK, so you've decided to take the plunge and create your Freedom Lifestyle Business. That's the first hurdle jumped, the next one is researching and deciding on tools for your online business. There are so many platforms, tools, different types of...
Video collaborations: How to grow your audience
Identifying and Recruiting Your Collaborators First up, it’s important to find the right collaborators for your target audience. Why? Because if you don’t you will end up attracting the wrong target audience for your brand! Here are three key consideration to keep...
How to plan video content the right way
When planning your videos, you first need to decide whether the content that you have in mind, supports your business mission. Only content that supports your mission should be a priority.If you don't already have a mission statement for your brand, than now is the...
Personal Branding with Video
Almost every individual has a ‘personal brand’ - whether you’ve purposely designed and built it or not. So what is Personal Branding, and how can we use video to cultivate and support a positive personal brand online? Personal branding is the ongoing process of...
11 Tips for Creating Better Storytelling Videos
Why are some stories so compelling? Why do they stand out when we hear hundreds of stories every week? What are the defining factors of a truly engaging video? What is the formula or steps to create one? In this post, I am going to lead you through exactly what makes...
How to Plan and Create the Perfect Branding Video
Step 1: Ideation Every brand has a story. It’s up to you, to find out which story, or stories, are the ones that will drive home your message and will best help your audience connect with you. So how do you pinpoint the best story to tell? First start by...
How to Build Your Email List Starting at Zero
If you have ever tried to find information on building your online business, you likely were overwhelmed. The reality is that everyone throws their two-cents into the circle to say why their methods are the best. What you will find – even with extensive research—is...
How to Execute a New Product Launch Without a Product
So you are ready to get started but you are missing one thing: the product? Slight problem? Not really. Just because you don’t have a shiny new product ready to go, doesn’t mean you need to postpone your entrance to the market. It's actually possible to execute a...
How to Create Personal Branding Videos that Rock
Unless you have been living under a rock, you’ve likely heard the term “personal branding”. You may be curious what it is and how it can work for you. The reality is that the term is a highly relevant one now-a-days. Whether you are looking to create an online...
How to Attract Quality Affiliate Partners to Feed your Sales Funnel
This is part 4 of a 4 part series, in which we explore setting up and automated online marketing machine designed to keep the sales coming in, even when you are not at work. In part 1 of the series, we explored the main reason that many online businesses fall flat, or...
How to Set Up a Sales Funnel
In this three part series, we’re learning about building an online system to automate your sales. In the first part of this 4 part series, we explored the reason for the early failure of many online businesses and we discovered the solution - the humble sales funnel....
How to a Create High Profit Online Sales Machine
This is part two of a four part series. In this series, we’re exploring what it takes to create an online sales machine. In the first part, we explored The Number One Reason Most Online Businesses Fail and we learn about the sales funnel, aka the sales conversion...
The Number One Reason Most Online Businesses Fail (and the Solution)
Let's Face it. We all know the figures. No matter what country you are in, the numbers are all scarily similar. Where I'm from, more than 60 percent of businesses will fail within the first 3 years. That's confronting, right? In the last 10 years I've been...
How to validate a product idea in 4 easy steps
One of the most common mistakes made by entrepreneurs, when it comes to new ideas, is failing to validate these ideas, before going in boots-an-all into product creation or product launch. Millions of ideas never go anywhere beyond their initial stage due to the...
How to sell more to your online customers with less effort
It’s commonly understood that it costs a lot more to find a new customer than it does to retain existing customers. Both up-selling, cross-selling and down-selling are three ways to increase your purchases and total revenue and use your existing customer base....
How to choose a niche for your online business
Now that you’ve made the exciting (and sometimes nail biting) decision to delve into the online world, you need to narrow down your business idea and figure out what you will be selling online. You also are going to need to figure out what your income goals are and...
The Copywriting Hack to Sell More Online
The secret to creating a product that people are willing to part with their money for is creating something that the actually want. Then you need to position it in the right manner, using the right messaging. If you are from a marketing background you’ll have heard of...
How to Convert Website Visitors to Customers and Sell More
As you know, every business needs a steady ongoing flow of traffic. Without traffic, you have no new business leads. In order to grow a business, we need more people, more opportunities. It’s important to understand, however, that not all traffic is equal. There is...
The Anatomy of a Sales Funnel
A lot of business owners spend a lot of time writing content. Day in, day out, the write fresh content. Slowly, slowly they build traffic. I knew early on that I did not want to become one of those business owners who was trapped writing 15 posts a day. I knew that...
