Tools are often the most efficient and effective shortcuts you can take when it comes to finding keywords that bring in traffic to your videos. In this post I will share my Top 10 tools for researching YouTube topics and keywords.
These tools enable you to:
- Choose the best keywords based on monthly searches and more
- Learn more about your competition
- Create a video content calendar based around keyword research results
- Make your videos easier to find in Google, YouTube and other Social Media platform search engines
Let’s take a look now at the best tools for researching YouTube topics and keywords.
Google Trends is a free tool that allows you to look at search queries for Images, News, Google and YouTube. You can select the YouTube option under the “Web Search” tab, enter your keyword and you’ll receive some excellent insights into the rising or falling popularity of your search term.
When analysing the search results, be careful to exclude phrases that are irrelevant to your niche. Not all of the phrases your search returns will relevant to your topic, so you don’t want your decisions to be based on figures which do not reflect the actual searches for your niche.
You can also return location specific results. All you need to do is to click on the ‘Worldwide’ tab, scroll down and you will find the country of your choice. Your target audience determines the country of your choice. You could target growing economies or French-speaking countries alone, for example. Who knows, you may also discover some markets that you never thought would be viable to which you to market your products or services!
Google AdWords Keyword Planner (free)
Previously, YouTube had its own keyword research tool, but it is no longer available. YouTube now recommends that you use their free AdWords tool for keyword research, which is one of the most commonly used tools for researching YouTube topics and keywords.
Go to the Keyword planner tool at https://adwords.google.com/intl/en_au/home/tools/keyword-planner/? and scroll down the page to find the “Start using keyword planner” link.
Tips for finding good keywords:
- Look for keywords that are low in competition but high in average monthly searches. Keywords with “Low” competition may not be searched as often as “High” and consequently may not have many businesses bidding for them for ads. The ad bids are not relevant for you as you are not creating ads here, but it’s an important bit of info to understand how competitive the keyword phrase is.
- Understand the value of long tail keywords. Long-tail keywords are longer and more specific keyword phrases that people are more likely to search for when they’re using voice search and when they are looking for something very specific. For example, let’s use social media marketing as the keyword phrase. The chances are that your videos with the keywords “social media marketing” may never appear near the top of an organic search in Google or YouTube because there’s way too much competition. But if you create a video targeting the topic and keywords of “how to create a Facebook page for business” or “5 Facebook templates for business“ then keywords then you are going to reach more targeted consumers who are looking for information and products that are specific to their needs.
Morning Fame is one of my favourite tools for researching YouTube topics and keywords. It simplifies your YouTube channel analytics by showing you what is working with your videos and what isn’t. But seeing we’re talking about keyword research here, let’s focus on that feature. The keyword tool on Morning Fame enables you to check your video relevancy of a title, once you have crafted your description and selected your keywords. It considers how the video title you have selected could perform when factoring in your number of channel subscribers, likes and comments, how video view potential for the keywords.
In other words, it indicated the opportunity you have to rank your video against the bigger guys if using these keywords in your Title. I currently have a one year membership, and think this is one of the best tools for researching YouTube topics and keywords.
It sounds amazing, right? This is not your average keyword tool. But don’t just take my word for it. Jump on over to Morning Fame and check it out for yourself. They even have a trial membership.
Access to Morning Fame is by invite only – enter “Prue” if you are asked who you were invited by during the registration process.
Follow this link to get your free trial account on Morning Fame: https://morningfa.me/invite/prue
If you are ready to level up from free to paid, then Keysearch might be your first port of call. Keysearch is an all-in-one SEO tool that possibly has everything you need for your video keyword research, including:
- In-Depth Keyword Research
- Keyword Difficulty Checker
- SEO Competition Analysis
- Rank Tracking
- Brainstorm Niche Ideas
- YouTube Competition Research
- Backlink Checker
KeySearch helps you find hidden gem keywords for easy ranking, tracking of your SEO success and essential competitor monitoring. If you are looking for a great tool for researching YouTube topics and keywords, then you’ll want to check this out.
With pricing starting at just $17 for 200 daily search and analysis credits, this makes a great entry level option packed with essential features.
Keyword Tool Dominator is an ideal tool for those who need a good, entry level tool for researching YouTube topics and keywords. You can enter three seed (starter) keywords daily for free and you can generate a list of keywords that are relevant and you can download the keywords that are the most relevant as a .CSV file.
If you want unlimited daily searches and the capability of viewing keywords in order of search volume, you can upgrade to the YouTube version of Keyword Tool Dominator for an additional fee.
There are more advanced research keyword research tools available but this tool is a great place for newbies to start, and it will serve you well, even when you are more experienced.
TubeBuddy is a free plugin that you can download and install at TubeBuddy.com. It provides a lot of the old, extremely helpful YouTube features, such as showing what tags people are using on their videos, that YouTubers and marketer wish were never removed from YouTube!
TubeBuddy has a free version you can use with a Google Chrome extension, as well as a paid version.
If you are looking for search terms that are easier to rank for than the high competition search terms, you will want to know how often it is searched for and how many videos are already being published about the keyword. TubeBuddy will do this work for you, showing you a red, yellow & green scale to indicate if it’s a good or bad keyword. This is a user friendly tool, sp jump on over and check out this tool for researching YouTube topics and keywords!
What is “Tag Explorer?”
Tag Explorer is a TubeBuddy feature which enables you to use the Google keyword search tool specifically for YouTube searches. It shows you where you rank for the search term you enter, the top 3 ranking YouTube videos for that term, suggested similar search terms, competition, number of searches, and more.
Keyword Keg is YouTube keyword tool for researching YouTube topics and keywords that allows you to filter data by YouTube searches. It retrieves data from 11 different APIs – Google, YouTube, Bing, Amazon, Ebay, Yandex, Yahoo, Wikipedia & Ask.com. To get more drilled down results from this tool, you can filter by country and language.
With Keyword Keg, you can learn about keyword power, world cost per click, keyword search volume and world value.
You have to pay if you want to get all the data relating to each keyword – only basic results are returned when using the free version. You can pay anything from $8 to $24 per month to use Keyword Keg. The amount that you pay depend on the depth of the data that you acquire. You can get your money back within a month period if you are not happy with the service. All you need to do is to cancel your service.
Keywords Everywhere is a free plugin for Chrome and Firefox, by the creators of Keyword Keg. Every time you search for a keyword, it shows you the number of searches for that keyword. It also gives keyword search volume for Google suggested keywords and Google trends.
Keyword volume is also generated for YouTube, Etsy, Google Search Console, eBay, Answer the Public, Google Keyword Planner, Bing, Soovle, Ubersuggest, Majestic, Google Analytics, Amazon, Keyword Shitter and Moz Open Site Explorer.
It has good customization features for either global or a country-specific searches. This is a well known and widely used tool for researching YouTube topics and keywords.
For those who are using YouTube as an important part in their marketing strategy, Keyword Tool is an invaluable product.
If a lot of your viewers convert to paying customers, then this is definitely a tool worth considering. It doesn’t come cheap, but, if used right, the resulting conversions may make cost a non-issue. With Keyword Tool, you can filter using buyer’s intent and you can focus on keywords that lead to conversions instead of mere views. With the free version, you will likely get a long list of results from Google and YouTube Autocomplete, however to access the full suite of information you may need you’ll need to get the paid package.
YTCockpit is solely focused on YouTube. It is not like other tools that can be used with various SEO applications. This, of course, means the tool creators have been solely focussed on developing functionalities for video marketers, which means that it has been specifically developed for researching YouTube topics and keywords, as opposed to multi platfrom keyword searches.
This tool gives you keyword suggestions using data obtained from Google Suggest, Google AdWords and YouTube Autocomplete. With YTCockpit, you will also receive information on video lengths, subscribers, video quality and likes. This is invaluable information for video creators.
You can complete competitor keyword analysis and traffic trends are available for each keyword with this tool.
So that concludes my Top 10 tools for researching YouTube topics and keywords. Are there any tools that are not in the list, that you think should be? Tell me in the comments section below!