CATEGORY: MIND

Newsjacking refers to piggybacking on the popularity of a news story or industry happening, to grow your audience, views and sales. When producing video content, you can use a breaking story to benefit your business. The popularity subsides pretty quickly, within days or weeks but you can gain big viewership in the meantime, and if you do everything right, you can grow your YouTube subscribers quickly.

  People have shared stories for centuries. In fact, before writing was commonly used, stories are what civilizations relied on to communicate important lessons to following generations. Stories weren’t just for entertainment; they were a matter of...

When you are at the beginning of building something new, the mountain often seems so high. It’s no different with email list building. But like with anything, if you know the key steps to focus on, and tackle them one by one, that mammoth mountain suddenly becomes a series of small hills. So let’s take at the 7 steps to list building success.

You’ve got 5 seconds to explain your offering and grab attention. Whether it be text or video, that rule stands. Your heading, your first sentence, your first slide is the be all end end all.

Once you understand your customer, you can create a buyer profile, otherwise known as a buyer persona or buyer avatar. This avatar is one “imaginary” person that represents your target market as a whole. 

Identifying and Recruiting Your Collaborators First up, it’s important to find the right collaborators for your target audience. Why?  Because if you don’t you will end up attracting the wrong target audience for your brand!  Here are three key consideration to keep...